When you pay a search
engine for each visitor they send to your site, this
is called pay per click (PPC).
It’s a way to advertise on the internet
that allows you to buy your way to the top of search results
pages for search phrases relevant to your business.
Our aim is to show you how best to invest
in this rapidly growing, extremely effective, yet highly competitive
market easily and with a very low initial investment.
The Process we follow to setup a Pay
Per Click Management Program:-
- Plan the Campaign - From
the beginning we work on your website to identify the customers
to be targeted, your objectives and performance and measurement
criteria for your business. This stage also involves implementing
tracking requirements on your site.
- Keyword Mining - For
any business there are typically thousands of keywords that
consumers are searching for. We use keyword mining techniques
that will identify even the most specific search terms needed
to increase your ROI.
- Optimize Your AD Copy
- This is the most critical phase done for each keyword
because the quality of the ad copy has a massive effect
on both the quantity and quality of the visitors PPC generates
for your site. We carry out extensive title and description
targeting to dramatically increase click-through-rates and
improve onsite conversions.
- Bid Management Software-
This phase begins once the traffic flows to your site we
work at improving your client conversion rate and ROI. This
statistically intensive process requires up to a month's
worth of work to finally reach the optimum ROI for any of
- Reporting - We
provide you with regular weekly performance reports and,
where required, real time reports on all information from
keyword click costs through to ROI measurements. This process
enables us to maintain conversion rates to the highest levels
over long periods of time and also keep you fully informed
If you are a site owner or a business
professional who wants exposure on net on a wider basis, want
heavy traffic coming to your site join hands
with us. We assure you profitable returns to your business
for the investment you have put in.
Let us help in Planning a PPC Campaign